Queen D’s Kitchen Case Study
A UX rebuild that made a small business look like it had a much bigger budget.
Overview:
I led the Queen D's Kitchen website redesign from first user flow to final Wix build, along with the product labels and merchandise that carry the brand off screen.
Snapshot
Client: Queen D's Kitchen | Role: Lead designer, concept through launch | Year: 2024 | Tools: Adobe XD, Illustrator, Photoshop, Adobe Firefly, Wix | Scope: UX/UI, web design, booking flows, product labels, merchandise
The Challenge
Queen D's Kitchen runs three businesses under one name: packaged products, catering, and personal chef services. The site had to sell all three without making visitors guess where to click, and it had to look as good as the food.
The Approach
Map it before you paint it. Built user flows for three paths (shop, book catering, hire a personal chef) and an intro page that routes people to the right one.
Booking that asks the right questions. Designed guided, step-by-step request forms for catering and personal chef services, covering event details, menu choices, and beverage preferences, so inquiries arrive complete instead of starting a long email thread.
Product pages that answer questions. Added ingredient and nutrition details right on the product page, where shoppers actually look for them.
The brand beyond the screen. Designed product labels with QR codes that lead back to the site, plus branded tees.
Built to be managed. Developed the final site in Wix so the client can update recipes, products, and services day to day.
The Results:
Launched April 1, 2024. Customers described the new site as professional and polished, and said it made the services feel more high-end than they expected. In other words, the website started doing some of the selling.
