DebTalk Case Study
One founder, one flame, and every touchpoint in between.
Overview:
DebTalk hired me in 2021 for a brand identity and website. It turned into a long-term creative partnership covering nearly everything the brand puts into the world: a published book and workbook, workshops, merchandise, campaigns, email, and event signage.
Snapshot
Client: DebTalk, Deborah Pinnock, CEO | Role: Brand designer and ongoing creative partner | Years: 2021 to present | Scope: brand identity, brand guide, website, book and workbook layout, merchandise, social and paid campaigns, email, event signage, presentations, video editing
The Challenge
DebTalk is a personal and professional development brand built around one founder's voice. Deborah needed an identity as warm and direct as she is in a room, and one that could stretch from a website to a book to a hoodie without losing itself.
The Approach
Identity first. Built the logo, palette, and type system, then documented it in a brand guide so every piece that followed had rules to follow.
A book launch, start to finish. Formatted the Ace Your New Job manuscript and companion workbook, then ran the launch campaign across social, email, and an animated event invitation.
Workshops and live events. Designed the Seasons of Growth workshop campaign, event signage, flyers, and presentation decks that keep in person moments on brand.
Merch built to sell. Designed the I Am Someone's Daughter line and set up the Printify store behind it.
The Results:
A published book and workbook, a merchandise line, a recurring workshop series, and one identity holding all of it together.
Curated Work
