Solstice, A UnitedHealthcare Company

Building a Scalable Enterprise Brand Ecosystem

As a Senior Designer at Solstice, a UnitedHealthcare company, I contributed to the evolution of the organization's brand ecosystem across digital, print, UX/UI, sales enablement, and internal marketing operations. My work extended beyond visual execution to encompass scalable systems thinking, helping to create cohesive experiences for brokers, members, providers, HR teams, and enterprise stakeholders.

From campaign development and responsive web to SharePoint resource hubs and presentation design, I collaborated cross-functionally to modernize how the brand communicated, operated, and scaled.

The Challenge

As Solstice expanded across markets and product lines, the need for more cohesive creative systems grew. My role was to help the brand scale without losing consistency — bridging enterprise communication needs with human-centered, audience-aware design.