Brand Identity

From naming systems to visual languages, I build brands that mean something. Every mark, palette, and typeface is a decision — not a decoration.

A professional woman smiling, wearing a white t-shirt with a logo that says 'Deb Talk' and a blazer, holding a mug, standing in a modern office with brick walls and shelving.
Logo for Deb Talk featuring a red flame icon above the words "Deb Talk" with"Igniting Personal & Professional Growth" as tagline

Client
DebTalk

Year
2021 - 2024

Flyer promoting open access dental plans by Solstice, highlighting benefits for clients and brokers, with images of two men in a professional setting.
Two blue freestanding banners displaying company logos and promotional messages about dental and vision care, with images of professionally dressed men.

Client
Solstice, A UnitedHealthcare Company

Year
2019-2026

Multiple images of a website template design, showing wireframes, mockups, and final product screens on laptops, with a vibrant pink and yellow background.

I design digital experiences that make the complex feel effortless. Clarity is the strategy, and usability is never an afterthought.

UX/UI Digital Experiences

Client
Queen D’s Kitchen

Year
2024

Client
Solstice, A UnitedHealthcare Company

Year
2019 - 2026

Computer monitor displaying a webpage with a smiling man and two children, and text about dental plans for families.
Computer screen showing a website for Phoenix Union, featuring a woman and a man working together, with several buttons and a welcome message.

Campaign

Promotional graphic for a book titled 'Ace Your New Job: A Guide to Training Yourself' by Deborah Pinnock, featuring images of diverse smiling individuals, social media icons, and mentions of availability on Amazon, with quotes and information about career growth and personal development.

Multi-channel campaigns that connect the right message to the right audience at the right moment. Strategy and storytelling, working together — not against each other.

Client
DebTalk - Ace Your New Job Book Campaign

Year
2021-2024

A social media post promoting dental benefits with a series of slides. The first slide shows a woman working on a laptop with text about benefits between work, kids, and life. The second slide emphasizes appointment reminders, with a woman arranging her schedule. The third slide highlights forgotten dental benefits, showing dental tools and text. The fourth slide mentions that Solstice makes it easy to find a dentist, with an image of a woman talking on a phone. The last slide encourages users to take one thing off their list and provides a 'Find Care' button.

Client
Solstice, A UnitedHealthcare Company

Year
2019 - 2026

SOLSTICE

Brand Systems & Governance

I build the rules that keep brands consistent at scale — templates, style guides, and asset frameworks that empower teams without losing creative integrity. Because great design shouldn't fall apart the moment someone else touches it.

Two printed marketing strategy flyers with text and icons, with a focus on 2026 growth plans and support tools.
A collection of presentation slides displayed in a digital format, including titles such as '2025 Momentum,' 'Why We're Here,' and 'Sales Marketing + Sales: Momentum 2025 to 2026 Focus,' with content related to business strategies, growth, and team meetings.
Brochure for Maricopa County Community College District benefits, featuring images of diverse smiling people, with contact information.

Client
Solstice, A UnitedHealthcare Company

Year
2019 - 2026

Motion

Static is fine. Moving is better. I bring brand moments to life through animation and motion, keeping audiences engaged and on-brand.

Group of business professionals standing together at a corporate event with a blue background.
Ice hockey goal on an ice rink with a message about cheering for the Florida Panthers at a BB&T Suite, and a Solstice logo.
A man in a gray suit smiling and walking outdoors on a sunny day.
Smiling woman resting her chin on her hand outdoors, with Solstice logo and graphics in the background.

Client
Solstice, A UnitedHealthcare Company

Year
2019 - 2026